• About
  • T & C
  • Privacy
  • Contact
No Result
View All Result
  • Login
allthingsmen.in
  • Stories & More
  • Whats New
  • Travel Diaries
  • Tech and Gadgets
  • Stories & More
  • Whats New
  • Travel Diaries
  • Tech and Gadgets
No Result
View All Result
allthingsmen.in
No Result
View All Result
ADVERTISEMENT
Home Uncategorized

Now Playing on Bewakoof: Sidharth Malhotra and Fatima Sana Shaikh

The actors will be seen in a digital campaign which has gone live

by Vipul Shah
November 10, 2021
0
Bewakoof
329
SHARES
2.5k
VIEWS
Share on FacebookShare on Twitter

India’s largest fashion D2C brand, Bewakoof has signed Sidharth Malhotra and Fatima Sana Shaikh to promote the brand across its digital platforms. The Cool Student of the Year Sidharth and Dangal star Fatima will be seen in the Bewakoof collection in a digital campaign that has gone live today.  The theme of the campaign is Never Change.

The Campaign will feature 2 brand films where Sidharth’s Shershah Co-actor Sahil Vaid will also be seen. The ad films will reveal the ‘always fun side’ of the 3 actors who are seen cracking jokes on each other and showing their mischievous side. Bewakoof is introducing their new tagline, ‘Ho Bewakoof toh stay Bewakoof — Never Change’. The idea stems from the Bewakoof’s brand persona, which stands for expressing yourself freely without any inhibitions. Bewakoof is synonymous with not giving into pressures and standing for hatke and being fearless.

https://www.youtube.com/watch?v=t8ajfC8kOH4

ADVERTISEMENT
ADVERTISEMENT

Sidharth and Fatima imbibe this vibe as even after seeing highs and the lows of their profession, they followed their belief system and have won a billion hearts with their sheer hard work and never change, don’t give up attitude.

Prabhkiran Singh, Founder CEO, Bewakoof, says, “We are the market leaders in the fashion industry and have built our business without any godfathers. When we thought of rolling out our new campaign centered around Never Change, Sid and Fatima were our obvious choice because, as a brand, we identify with them. In our early days, we were ridiculed for our brand name, business model but we didn’t change nor did we give up. As a brand, we see these disruptive qualities in both Sid and Fatima.”

Sidharth Malhotra

Sidharth Malhotra, who is fresh from Shershah success, is known for his layered acting which translates into a strong storytelling. His dedication to his craft has led him to make a name for himself in the Hindi film industry. Sidharth represents the aspirations of the youth with a clear message that if you believe in something, follow your approach with grit and rigour, you will emerge a winner. On his association with Bewakoof, he says, “Bewakoof has uber cool clothes which you can easily add to your wardrobe. It was a fun collaboration & friendly masti vibe wearing their quirky outfits.”

Fatima Sana Shaikh

Fatima, who started her career with cameos, won well deserved accolades for her work in Dangal. She has been unstoppable since then. Her work in multi-starers like Ludo, Suraj pe Mangal Bhari and Ajeeb Dastans, prove that she can stand her own ground even among some of the most successful actors just like Bewakoof stands tall among other D2C brands in India. Commenting on her engagement with Bewakoof, Fatima says, “Bewakoof’s journey has been similar to mine. This got me interested in associating with the brand as I could identify with the expressions, language and styling they promote. The comfort level with the brand and the products that I tried won me over.”

Get ready for a lot of Bewakoofi with Sid and Fatima.

Tags: BewakoofFatima Sana ShaikhPrabhkiran SinghSidharth Malhotra
Previous Post

Supari Studios creates two disruptive TVCs for crypto brand Vauld’s ‘#JustVauld’ campaign

Next Post

Luxe Interior Decor Brand ‘La Muse’ Ties Up With SCASA For First Ever On-Ground Retail Experience

Vipul Shah

Vipul Shah

Next Post
La Muse

Luxe Interior Decor Brand ‘La Muse’ Ties Up With SCASA For First Ever On-Ground Retail Experience

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result

Categories

  • Stories & More (32)
  • Tech and Gadgets (3)
  • Travel Diaries (11)
  • Uncategorized (104)
  • Whats New (13)

Recent.

Dr. Akash Sharma

Dr. Akash Sharma talks about his physical transformation

January 25, 2023
Ranndeep Rai : There is so much to explore in India

Ranndeep Rai : There is so much to explore in India

January 25, 2023
Aditya Seal

Trying to get fit? Allow Aditya Seal to train you!

January 19, 2023
  • Stories & More
  • Whats New
  • Travel Diaries
  • Tech and Gadgets

© 2021 Allthingsmen

No Result
View All Result
  • Stories & More
  • Whats New
  • Travel Diaries
  • Tech and Gadgets

© 2021 Allthingsmen

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In