• About
  • T & C
  • Privacy
  • Contact
No Result
View All Result
  • Login
allthingsmen.in
  • Stories & More
  • Whats New
  • Travel Diaries
  • Tech and Gadgets
  • Stories & More
  • Whats New
  • Travel Diaries
  • Tech and Gadgets
No Result
View All Result
allthingsmen.in
No Result
View All Result
ADVERTISEMENT
Home Uncategorized

Shah Rukh Khan redefines ‘Sexy’ as ‘Streaxy’ in his latest music video for Streax

by Vipul Shah
August 23, 2021
0
Shah Rukh Khan redefines ‘Sexy’ as ‘Streaxy’ in his latest music video for Streax
325
SHARES
2.5k
VIEWS
Share on FacebookShare on Twitter

Streax, India’s leading hair color brand by Hygienic Research Institute has partnered with Bollywood’s ‘King of Romance’, Shah Rukh Khan, to launch a new music video that redefines the term ‘Sexy’, replacing it with ‘Streaxy’. In the video, the ‘Badshah’ of Bollywood can be seen performing to an upbeat melody, encouraging people from all walks of life – whatever may be their look or however be their style – to be ‘Streaxy’.

https://www.youtube.com/watch?v=HKcX9-I485s

Shah Rukh Khan can be seen grooving in a ‘Streaxy’ avatar sporting his new trendy hair style in a ponytail. The music video is a part of Streax’s campaign that motivates its audience to turn their charm like Shah Rukh Khan in under five minutes, with easy to use Streax shampoo hair color. The video has been created and conceptualized by Mullen Lowe Lintas and directed by Gauri Shinde. It is being aired across digital channels and key Indian markets.

Commenting on his music video, Shah Rukh Khan said, “I am excited to be a part of the music video that empowers everyone to live their lives in a ‘Streaxy’ manner. This music video represents what we can do if we feel cool and confident all the time. Through the video, I’d like to tell my fans that no matter how they look and what their choice of style is, they can always feel ‘Streaxy’, just like I do. I truly enjoyed the creative experience shooting the video with the brand.”

ADVERTISEMENT
ADVERTISEMENT

Expressing his excitement about roping in Shah Rukh Khan for the music video, Ashish K. Chhabra, Joint Managing Director, Hygienic Research Institute Pvt Ltd said, “People have loved SRK for over decades and even today, emulate his style, his songs and his dialogues. ‘Streaxy’ can become the new mantra for SRK lovers across the globe. At Streax, we are energized about our partnership and strive to deliver modern and quality hair solutions that solve consumer challenges in the most effective manner.”

https://allthingsmen.in/2021/07/01/shah-rukh-khan-to-be-seen-in-a-music-video-soon/

In April, Streax had announced its partnership with Shah Rukh Khan to launch a campaign motivating men to turn on their charm like SRK in under five minutes with easy to use shampoo hair color. With an aim to inspire confidence in people, Streax had launched an SRK-starrer TVC supporting people to realize their aspirations for being as good looking as a superstar. Conveniently solving grey-hair challenges for millions of Indian consumers, Streax has been widely accepted for its innovative hair colour range, in the past one decade and seen a strong affiliation towards its recently launched hair color shampoo.

Tags: Ashish K. ChhabrafeaturedGauri ShindeShah Rukh KhanStreax
Previous Post

The more we explore and meet new people, the more we learn: Vikrant Rai

Next Post

Vighnesh Pande reveals how he decided to choose Ventriloquism as a career choice

Vipul Shah

Vipul Shah

Next Post
Vighnesh Pande reveals how he decided to choose Ventriloquism as a career choice

Vighnesh Pande reveals how he decided to choose Ventriloquism as a career choice

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result

Categories

  • Stories & More (32)
  • Tech and Gadgets (3)
  • Travel Diaries (11)
  • Uncategorized (104)
  • Whats New (13)

Recent.

Dr. Akash Sharma

Dr. Akash Sharma talks about his physical transformation

January 25, 2023
Ranndeep Rai : There is so much to explore in India

Ranndeep Rai : There is so much to explore in India

January 25, 2023
Aditya Seal

Trying to get fit? Allow Aditya Seal to train you!

January 19, 2023
  • Stories & More
  • Whats New
  • Travel Diaries
  • Tech and Gadgets

© 2021 Allthingsmen

No Result
View All Result
  • Stories & More
  • Whats New
  • Travel Diaries
  • Tech and Gadgets

© 2021 Allthingsmen

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In