Streax Professional, the professional product range for hair care, colour, and style, specially crafted for salon professionals and technicians, has introduced the most gentle and futuristic hair colour solution Enhance. The new range is ammonia and PPD-free and excels the existing offerings in the market. It provides a safe colouring alternative to conventional products while ensuring optimal coverage, longevity, and texture to the hair.
There have been concerns regarding the uptake and durability of ammonia-free colours as they are known to fade quickly and leave hair dry after application. Enhance not only addresses these concerns but also gives a PPD-free solution that makes it gentle hair colour.
Enhance hair colour offers 100% grey coverage with upto 10 weeks* of beautiful lasting colour and leaves the hair shinier and smoother after application. It is enriched with vitamin complex and ceramide mimic molecules giving a 2X increase in softness, smoothness and shine. Another feature that makes Enhance compelling is a pleasant hair colouring experience without any pungent odour. The Enhance range also offers a developer enriched with Lanolin, a known moisturising agent for nourished hair.
Mrs. Rochelle Chhabra, Head – Professional Division, Hygienic Research Institute, said, “At Streax Professional, we are committed to bringing the most advanced and holistic solutions to our patrons, aptly supported by our consumer outreach, research and development teams, and salon partners. Enhance is a milestone product in the industry that provides our consumers with out-and-out hair colour and care solutions.”
The collection was launched by celebrated Indian stylist Sapna Bhavnani in an online conference with salons professionals from across the country. Sapna also shared the latest styling tips, haircut tutorials, and colouring techniques with the audience.
Actress Vaani Kapoor will endorse the product range.
* As per external lab study under controlled condition for 30 washes with Streax Professional Argan Secrets Colour Protect Shampoo*