Paytm E-commerce Private Limited (PEPL) has introduced ‘My India Store’ on the Paytm se ONDC Network. This platform offers a diverse range of products, including handicrafts, paintings, ethnic attire, jewelry, kitchen essentials, and home decor, all starting at just ₹35. The primary aim is to promote Indian culture, support local artisans, and celebrate their traditional craftsmanship.
Explore the Diverse Offerings of ‘My India Store’
At ‘My India Store’ on the Paytm se ONDC Network, users can explore a variety of products that reflect the rich tapestry of Indian heritage. Madhubani paintings are available starting from ₹256, while exquisite Kanjivaram sarees can be acquired for as low as ₹369. Chikankari kurtas are offered from ₹399, Khadi sarees and kurtas from ₹539, and silk sarees starting at ₹549. Additionally, you can order agarbatti, samosas, and more from ₹35, indulge in chaat starting at ₹75, explore beautiful handicraft jewelry from ₹99, and discover terracotta products, beginning at ₹299.
Paytm: Pioneering the ONDC Network
Paytm took the lead by being the first to go live on the ONDC Network and launching Paytm se ONDC Network within the Paytm app, empowered by PEPL. As a prominent buyer app on the ONDC Network, Paytm has been experiencing remarkable growth, offering a diverse selection of over 200 brands spanning various categories.
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Providing Unmatched Value and Selection
A spokesperson from Paytm se ONDC Network expressed, “With the launch of ‘My India Store,’ our goal is to provide our users with access to the best offers and deals across a wide array of offerings at affordable prices, especially during the festive season. Products such as Madhubani paintings, Tanjore paintings, and other handicrafts serve as a bridge for cultural exchange, connecting people with diverse art forms and traditions. Paytm se ONDC Network is committed to delivering a seamless, secure, and convenient online shopping experience for users.”
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ONDC Network: A Government-Backed Initiative
Backed by the Government of India, the Open Network for Digital Commerce (ONDC) was established to democratize the nation’s existing e-commerce landscape. Since its inception in Bengaluru, ONDC has expanded its reach to various cities, including Delhi-NCR, Mumbai, Kolkata, Chennai, Kanchipuram, Hyderabad, Bagalkot, and Lucknow. Paytm has emerged as a frontrunner in the ONDC Network and offers a wide selection of categories, spanning Food & Beverage, Grocery, Home & Kitchen, Fashion, Electronics, Health & Wellness, and Beauty & Personal Care.
