Dr. Fixit, the leading waterproofing solutions brand from Pidilite Industries Ltd., has joined forces with Kaun Banega Crorepati (KBC) for its landmark Silver Jubilee Season on Sony Entertainment Television. This collaboration marks a significant milestone as both brands celebrate their 25th anniversary this year. Running across 40 special episodes, the partnership aims to enhance brand visibility and foster a deeper connection with audiences.
Sandeep Tanwani, Chief Marketing Officer of Pidilite Industries Ltd., expressed his enthusiasm about the collaboration, stating, “For the past 25 years, Dr. Fixit has provided expert waterproofing solutions to safeguard consumers’ most valuable asset—their home—from leakage and damage. Our association with KBC resonates with the shared vision of using expertise to bring about meaningful change. This partnership further strengthens our commitment to delivering innovative solutions to Indian consumers.”
As KBC celebrates its 25th year, the show continues to inspire millions with its intellectually stimulating and engaging format. The partnership will integrate Dr. Fixit into the show’s structure, reinforcing its positioning as the ‘Waterproofing Expert’ through various high-engagement elements.
One of the key integrations will be Dr. Fixit’s presence in the “Expert Play of the Day” segment featured in each episode. This will highlight the brand’s association with expertise and problem-solving, making it an essential part of the viewer experience. Additionally, select winners who achieve significant milestones in the show through their knowledge and expertise will be rewarded with an exclusive Dr. Fixit hamper, further reinforcing the brand’s reliability and trustworthiness.
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Through this collaboration, Dr. Fixit aims to enhance consumer awareness about the importance of expert waterproofing while engaging meaningfully with audiences. The strategic partnership with KBC underscores the brand’s continued efforts to educate and assist homeowners in protecting their homes from water damage. By leveraging KBC’s immense reach and credibility, Dr. Fixit strengthens its position as the go-to expert in waterproofing solutions.
This association not only amplifies Dr. Fixit’s brand presence but also aligns with the ethos of empowering individuals through knowledge and expertise. As both brands celebrate their 25-year journey, this collaboration serves as a testament to their enduring impact and commitment to excellence. With its integration into KBC, Dr. Fixit continues to build trust and awareness, ensuring that its expert solutions reach millions of households across the country.
