Heralding a new era of premium customer experience, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today inaugurated its first premium dealership ‘Hero Premia’ in the vibrant city of Calicut, Kerala. Situated in the Auto hub in Calicut, Hero Premia will play an instrumental role in creating an unrivalled premium sales and service experience for its discerning customers.
A Modern, Digital, and Personalized Experience
Promising a fresh automotive experience to all visitors, Hero Premia features modern architecture, appealing design, and engaging new-age digital technologies. Delivering the best-in-class premium ownership experience, a team of professionally trained sales consultants will offer valued customers personalized sales advice as per their mobility needs.
Showcasing Hero MotoCorp’s Premium Range
Hero Premia will display Hero MotoCorp’s range of premium products – including the newly launched flagship motorcycle Karizma XMR. Providing an efficient and green alternative for urban commuters, Hero Premia will also display Vida V1 scooters, catering to the growing need for electric mobility solutions. Customers can also experience Hero MotoCorp’s first co-developed motorcycle, Harley-Davidson X440.
The Future of Premium Mobility
Commenting on the occasion, Mr. Ranjivjit Singh, Chief Business Officer, India Business Unit, Hero MotoCorp said, “As we open doors of our first premium dealership in India, we are not just offering a diversified display of our motorcycles and scooters, we are showcasing the future of mobility which is premium, innovative and sustainable. The FY’24 will see our company significantly strengthen its premium retail experience across India.”
Integrating New-Age Digital Technology
A seamless journey integrating online and offline touchpoints along with the introduction of digital interactive modules and new-age configurators, Hero Premia promises to make customers’ experience even more attractive. The application of cloud technology and augmented-reality will help customers to evaluate and select their dream motorcycle and scooter as per their choice.
Hero MotoCorp’s 3S Commitment
Strategically located, spread across approximately 3,000 sq. ft., Hero Premia will deliver exceptional standards of Sales, Service, and Spare-parts in all processes to ensure that customers receive the best-in-class sales premium ownership experience.
A Contemporary Visual Identity
Hero Premia adds a cutting-edge aura to the new visual identity with contemporary brand elements. The new format of the dealership has been conceptualized keeping everyday adventure and sustainability at its core.
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An Immersive Product Display
The front fascia of Hero Premia adopts a unique premium dark façade, evoking the connotation of modernity. Inspired by nature, the design elements in the interior such as mountain trails, rock wall, and rafter ceiling exude grandeur. New furnishings and warmer hues and tones in the interior create a welcoming atmosphere for the customers. The high-class hospitality lounge offers a relaxed and premium ambiance.
A Diverse Range of Hero MotoCorp Products
A distinctive and recognizable brand language is used to showcase Hero MotoCorp’s diversified range of products. Urban and street motorcycling zones will feature electric mobility and performance motorcycles, while the other half displays lifestyle and exploration through roadsters and adventure motorcycles.
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Lifestyle, Merchandise, and Accessories
Hero Premia will also have a wide array display of Lifestyle, Merchandise, and Accessories by Hero MotoCorp and Harley-Davidson X440.
