Indian tyre industry major & the market leader in Truck Bus Radial segment, JK Tyre & Industries Ltd., have assigned Padma Shri Awardee and India’s first Formula One driver Narain Karthikeyan as its brand ambassador. He will be the face of the brand to exemplify the company’s quest of driving innovation and excellence in the industry.
In alignment with its brand values and strategy, JK Tyre has found an embodiment of trust, and high performance in Narain Karthikeyan. The highly admirable Narain, a legend for the Indian motorsport enthusiasts, personifies the commitment of the brand towards greatness, quality and technological innovations in their products and services.
Commenting on the association, Dr. Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries said, “We are delighted to have Narain Karthikeyan represent JK Tyre brand in the country. Narain is committed to a large community of motorsports in India and his excellence aligns perfectly with the vision of JK Tyre. With his enigmatic persona, we hope to further enhance and strengthen the brand while building greater visibility.”
Expressing excitement on the collaboration, Narain Karthikeyan said, “I am proud to be associated with one of the most respected and pioneer brands. JK Tyre has achieved great milestones in the past with its unwavering commitment towards delivering best in class products and services and I’m eagerly looking forward to embarking on this exciting journey together with JK Tyre brand.”
Narain Karthikeyan is the first racing driver to make his debut in Formula 1 from India in 2005. In his career, he has competed in A1GP, Le Mans Series and won multiple races in A1GP, British F3, World Series by Nissan, AutoGP, Formula Asia, British Formula Ford & Opel series.
The flagship company of JK Organisation, JK Tyre & Industries Ltd is amongst the top 25 manufacturers in the world. Pioneers of radial technology, the Company produced the first radial tyre in 1977 and is currently the market leader in Truck Bus Radial segment. The Company provides end-to-end solutions across segments of passenger vehicles, commercial
A global force, JK Tyre is present in over 105 countries with over 180 Global distributors. The Company has 12 globally benchmarked ‘sustainable’ manufacturing facilities – 9 in India and 3 in Mexico – that collectively produce around 35 million tyres annually. The Company also has a strong network of over 6000 dealers and 650+ dedicated Brand shops called as Steel Wheels and Xpress Wheels.
