Leading packaged beverage brand PaperBoat has named The Script Room as their creative agency. The mandate comes with creative duties round the year. The Script Room is a fast-growing writer’s hub & bespoke audio-visual advertising firm working on some of the reputed and futuristic brands in the country.
As part of their responsibilities, The Script Room will collaborate, co-create the brand’s communication initiatives and drive the brand’s growth through interesting, engaging work across the master-brand PaperBoat & the new sub-brand PaperBoat Swing.
PaperBoat, the manufacturer of ‘drinks and memories’ is widely acclaimed for its authentic and unique flavours. Hailing from its brand portfolio, this time it brings to us Paper Boat Swing – a sub-brand to Paper Boat. Swing offers variety fruit juices in a myriad of flavours (Lychee, Guava, Mixed Fruit, Pomegranate) at an affordable price of Rs.40 for 600 ml.
Speaking about the partnership, Ramsam (Rajesh Ramaswamy), Co-Founder, The Script Room, said, “PaperBoat has been a brand that is very close to our hearts. It is not like a client or a job but something much more personal. It’s also the way Neeraj and Team make you feel like it’s your own baby. As warm as the brand itself. So glad to hop again on this little boat and be back on the journey.”
Addressing the partnership, Neeraj Kakkar, Co-founder and CEO of Hector Beverages (the parent company to Paper Boat), said, “The Script Room is made of a bunch of very talented folks. Paper Boat has always been a brand synonymous for innocence and optimism and The Script Room has helped us translate this on camera with great finesse. Our upcoming film for Paper Boat Swing Juices is a gem of an example for this.”
About PaperBoat, Hector Beverages:
Paper Boat, one of the fastest growing brands in Indian FMCG sector is best known for its authentic drinks and fruit juices. Keeping up with the market trend, over the last two years it has also forayed towards healthy foods and beverages. From traditional drinks to zero sugar- zero calorie juices to heathy trail mixes, it truly has something for every palate. Find them here https://amzn.to/3sF5EvS
About The Script Room:
Founded by Ayyappan Raj and Ramsam (Rajesh Ramaswamy) in 2019, The Script Room has grown to be a bespoke creative agency with high profile clients and have been producing award winning commercials. Having offices in both Bombay & Bangalore, it’s a coming together of seasoned advertising professionals who work hands on in creating some really clutter breaking work for new age brands like Netflix, OYO, Bumble, Coinswitch, PhonePe and Games24x7. For more information, visit www.thescriptroom.in
