Streaming just got a serious upgrade. Samsung TV Plus—the free ad-supported streaming TV (FAST) service that’s been quietly building a loyal base in India—has announced a power-packed collaboration with the legendary Eenadu Television (ETV Network). The result? Four brand-new channels now streaming on the platform, pushing its catalogue past 150 channels and giving viewers more reason to ditch the remote-hopping fatigue.
For those who don’t know, ETV Network isn’t just another broadcaster. With over two decades of dominance, it’s a cultural force that has shaped how India consumes regional content—spanning news, music, youth entertainment, and comedy. From breaking headlines to laugh-out-loud gags, their lineup speaks to every mood, and now, it’s all free to stream on Samsung TV Plus.
The new additions include ETV News, ETV Josh, ETV Music, and ETV Comedy—a mix designed to cover everything from staying informed to setting the vibe for a late-night house party. It’s the kind of content spread that caters to the modern man: fast, versatile, and always entertaining.
Kunal Mehta, General Manager for Samsung TV Plus in Southeast Asia & India, framed it best: the partnership unlocks the South Market’s potential and strengthens the platform’s grip on regional entertainment. With Samsung TVs in living rooms across the country, the brand’s FAST play is about serving viewers a buffet of quality content without asking for subscriptions.
ETV’s CEO, K. Bapineedu, called it a milestone in their digital journey, powered by the rise of connected TVs. For him, the move is all about staying ahead of shifting viewing habits and doubling down on a “content-first” strategy.
The takeaway? Between Samsung’s tech muscle and ETV’s content firepower, Indian viewers now get a richer, sharper streaming experience at zero cost. Whether you want news that matters, music to fuel your workout, comedy to blow off steam, or youth-driven vibes, Samsung TV Plus just turned your big screen into a smarter, leaner, and more entertaining beast.
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