Thums Up, Coca-Cola India’s iconic billion-dollar homegrown brand, is all set to redefine the no-sugar beverage space with its latest drop – Thums Up XForce. A bold new entry into the world of power-packed, no sugar beverages that delivers an “All Thunder” experience with its strong raw taste and high fizz. As the brand nears its 50th anniversary, this launch marks a significant milestone, reinforcing Thums Up’s strong and bold identity with a no-sugar offering that doesn’t compromise on its iconic strong taste. ALL THUNDER, NO SUGAR. The tagline says it all. Thums Up XForce is crafted for those who feel their only competition is with themselves, want to feel limitless & constantly push boundaries. With an edgy, premium black design that commands attention – it aims to create an effortlessly powerful aura around its young drinkers.
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Demand for Thums Up XForce has been soaring even before its official debut. Thums Up and Zepto collaborated to launch a Q Com industry first Pre Book feature to enable exclusivity and build excitement. The seamless integration on the app enabled Consumers secure their first sip of Thums Up XForce before the nationwide rollout, experiencing the next evolution of the brand ahead of everyone else. The partnership reflects both Thums Up and Zepto’s commitment to be relevant to the youth and bring them premium products be leveraging technology in innovative and seamless ways.
Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and Southwest Asia said, “With Thums Up, we have always been ahead of the curve. Thums Up XForce is a bold step in that direction, a no-sugar offering that delivers the same strong taste and thunderous kick that our consumers love. It reflects our commitment to innovation while staying true to what makes Thums Up iconic. Partnering with Zepto, we are ensuring that consumers get early access to the most-awaited new beverage in the market, redefining how brands and platforms come together to set newer benchmarks in the industry.”
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Kaivalya Vohra, Co-Founder Zepto said “The overwhelming demand for Thums Up XForce even before its official launch made it the perfect product to introduce our first-ever pre-booking feature—something typically seen only in electronics. With thousands of sign-ups already, this milestone reinforces Zepto’s position as a tech-led innovator, transforming the quick commerce experience. By leveraging our platform’s agility and deep user insights, we’re not just delivering convenience—we’re shaping the future of how India shops.”
Thums Up XForce is set to hit nationwide shelves soon, but Zepto users will be the first to experience the thunder. Get ready to push the limits and take your first sip of All Thunder, No Sugar.
