Committed to the rapid electrification of mobility in India, Tata Motors launched an extension to India’s bestselling EV in the personal mobility segment, the new Nexon EV MAX, at an attractive starting price of INR 17.74 lakh (ex-showroom All India). With this launch, Tata Motors is taking the lead to enhance the appeal of EVs and expand the market with a new offering for customers who are look for longer intercity travel.
The new NEM is powered by high voltage state-of-the-art Ziptron technology and will be available in two trim options – the Nexon EV Max XZ+ and Nexon EV Max XZ+ Lux. It will come in 3 exciting colours– Intensi-Teal (exclusive to the NEM), Daytona Grey and Pristine White. Dual tone body colour will be offered as a standard.
Equipped with a 40.5 kWh Lithium-ion battery pack, the NEM offers 33% higher battery capacity, delivering an anxiety-free ARAI certified range of 437 km (under standard testing conditions), which ensures uninterrupted inter-city travel. The NEM produces 105 kW (143 PS) of power and delivers an instant torque of 250 Nm available at push of the pedal, resulting in 0 to 100 sprint times in under 9 secs.
Taking the charging experience to the Max level, the NEM will be available with options of a 3.3 kW charger or a 7.2 kW AC fast charger. The 7.2 kW AC fast charger can be installed either at home or at workplace, which helps in reducing charging time to 6.5 hrs. Making it an irresistible proposition, the NEM will support a faster charging time of 0 – 80% in just 56 mins from any 50 kW DC fast charger.
Trims Charger Options Ex-Showroom
(All-India) I Prices In Lakh
Nexon EV MAX XZ+ 3.3 kW 17,74,000
Nexon EV MAX XZ+ 7.2 kW AC Fast Charger 18,24,000
Nexon EV MAX XZ+ Lux 3.3 kW 18,74,000
Nexon EV MAX XZ+ Lux 7.2 kW AC Fast Charger 19,24,000
Commenting on the launch, Mr. Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd. said, “We at Tata Motors are committed to the rapid electrification of mobility in the country, and are humbled by the overwhelming response that we are receiving from our customers. Keeping customer centricity at the core and dedicated to bringing in newer products at regular and quick intervals, we are elated to launch the new NEM – an SUV that offers all EV users MAX freedom to undertake regular and uninterrupted long distance travel. This SUV offers more range, more power, and faster charging while improving the overall driving efficiency, providing an uncompromised EV ownership experience.”
Adding to above, Mr. Anand Kulkarni, Vice President, Product Line & Operations, Tata Passenger Electric Mobility Ltd. said, the NEM is a testament to our state-of-the-art high voltage EV architecture Ziptron, designed for unique Indian driving and weather conditions. It offers significantly enhanced range, safety, performance and luxury to give a truly MAX experience to our customers. With more than 30 new features in the Nexon EV MAX and 3 mainstream EV offerings for personal segment buyers, Tata Motors is set on an ever evolving journey to bring performance and technology to the fore and encouraging the Indian customer to #EvolvetoElectric!”
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