Samsung, India’s largest consumer electronics brand, has opened a new premium experience store in Viman Nagar, Pune, reinforcing its strategy to expand its high-end retail footprint across India’s growing urban centers. Spread across 1,050 sq. ft., the newly inaugurated store serves as a comprehensive hub for customers to discover and engage with Samsung’s latest innovations and its seamless connected ecosystem.
Designed to provide a hands-on, immersive retail experience, the store features dedicated zones for Samsung’s full range of products—including flagship smartphones, tablets, laptops, smartwatches, smart rings, and the intuitive SmartThings platform. These curated areas allow customers to explore how Samsung’s ecosystem works together effortlessly across productivity, entertainment, wellness, and smart home automation.
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Strategically located in Viman Nagar—one of Pune’s most upscale and high-footfall neighborhoods—the store is set to become a vital touchpoint for consumers in the region. As cities like Pune continue to drive consumption and innovation, this experience store is part of Samsung’s broader plan to deepen customer engagement and strengthen its presence in high-potential urban markets.
Speaking on the launch, Sumit Walia, Vice President, Head of D2C Business & Corporate Marketing at Samsung India, said, “At Samsung, we are committed to delivering inspiring retail experiences that bring innovation closer to our customers. The launch of our premium experience store in Viman Nagar is another milestone in our journey to enhance our premium retail network. This store is a one-stop destination that merges cutting-edge technology with meaningful consumer engagement and exceptional service.”
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With its latest addition in Pune, Samsung continues to redefine the retail landscape by offering consumers more than just a place to shop—it’s a space to interact, explore, and fully experience the future of connected living. The new store is a clear reflection of the brand’s vision to create retail environments that are as innovative and dynamic as the products themselves.
